Cleanguin

Industry: Cleaning on demand, Gig economy app

My role: Art Direction, Concept Development, Illustration, UX, UI

Did I make everything you see: Yes.

Client Work: No (Repurposed rejected proposal)

Project Length: Three weeks

Brief: Create a gig economy cleaning app with the feel of Wolt or Uber, but for cleaning.

The gig economy is here to stay. You already get in strangers' cars and sleep over at strangers' apartments when traveling. So having a stranger clean your apartment really cheaply might not such a hard sell...

...but it might be a much easier sell if the mascot is adorable and the user experience of the app is smooth as silk dipped in butter. So let me ask you... what is getting cleaned today?

The project was originally part of a rejected proposal for a visual identity for a client in the cleaning space. I later reframed the concept into an app and focused much more on the mascot design. That's about it.